The ICMS architecture is built on a modularised API backend utilising microservices. This approach to backend development has allowed us to build a scalable, reliable, and agile system that can adapt to changing market requirements.

Instead of monolithic applications the architecture consists of smaller, independent services, which allows us to deploy and scale each service independently. This approach allows us to respond quickly to changing consumer needs and market conditions, without affecting the entire system’s performance. Additionally, it enables us to leverage multiple programming languages, frameworks, and data storage technologies, which gives us more flexibility in selecting the best tools for the job.

Our modularised architecture also enables us to test, deploy, and roll out new features and functionality quicker, reducing our time-to-market. With a modularised API backend, we can develop and test each service in isolation, reducing the risk of introducing bugs or errors. Additionally, we can deploy each service independently, which reduces the risk of downtime or outages that could affect the entire system.

This architecture is at the core of improving consumers’ experience by providing personalised and targeted services. By breaking down our application into smaller, focused services, we can tailor our services to specific consumer needs, which allows us to deliver a more personalised experience. Additionally, we can use data analytics and machine learning algorithms to identify trends and patterns in consumer behaviour, which enables us to provide more targeted services and offers.